After experiencing fraud within our customer base, the team behind Grain (YC W20) founded Grid to help businesses like ours defend against the fraud we experienced first hand. As Founding Creative Director, I led a creative team to bring the brand to life across web, social, and organic marketing.
Creative Director - Me
Visual Design - Iva Jankov
Motion Graphics - Charles Scheuer
Copywriting - Erica Bonser
Customer verification is a high-stakes industry, and most brands feel interchangeable. Grid needed to build trust while standing out.
We created a stripped-back visual identity designed to pair with an expressive yet serious voice, giving Grid enough character to stand out while clearly signaling credibility and leadership in the verification space.
The design language emphasizes angularity and precision, with forest green grounding the brand in credibility and lime and lilac accents adding energy. Crisp, non-blurred shadows reference early computing aesthetics, while the logo conveys forward motion, technical sophistication, and a clear “G” at the core.
From the core identity, we developed an art direction system that could flex across channels while staying cohesive and intentional.
Code-inspired graphics, schematic references, and abstract shapes add dimension to blog and social content, communicating product complexity while keeping the brand approachable.
In select moments, subtle motion brings illustrations to life, adding depth through simple, precise movements with a light touch of playfulness.
We designed the Grid website to meet our top-of-funnel audience where they were, speaking directly to fraud, risk, and compliance teams while still addressing the needs of companies at different stages of growth.
The experience balances clarity with nuance, clearly articulating Grid’s value without oversimplifying a complex product. Strong hierarchy, bold callouts, and subtle motion guide attention, reduce friction, and help establish trust quickly with technical buyers.
Marketing + Sales
To support sales and growth, we extended the brand into conference assets, signage, PDF collateral, and a gated asset that delivers a custom-generated risk assessment via email.
Across every brand touchpoint, the system was designed to feel credible at first glance, with deeper personality and detail as you engage, presenting Grid as trustworthy, modern, and built for teams who take fraud seriously.
